Join Wayne Winston for an in-depth discussion in this video On marketing analytics, part of Wayne Winston on Analytics.
well many of you probably bought a product from amazon.com and you may not…know that roughly 35% of all products…purchases from amazon.com come from product recommendations.…The tool here is called is collaborating filtering.…It involves filtering through all the books you might want to buy.…And it collaborating because it uses information on the web.…And so Netflix uses collaborating filtering to recommend movies to you.…And Netflix had a $1 million prize to improve the recommendation algorithms.…And a bunch of computer scientists won that, so they are very serious…about the importance of that, if they would give people a million dollars.…
Another example comes from Match.com, okay.…Now, Match.com if you could keep as Match.com, the average customer.…Add the average client on match.com on that site, one…more day, match.com would make $10 million more a year.…So, they have plenty of analytics…professionals who work on trying to make people not leave match.com.…And it's tough there, because people leave…
- What is analytics?
- Predictive vs. prescriptive analytics
- What do you need to know to become an analytic professional?
- Looking at examples of good and bad metrics
- How mobile devices will shape analytics