Join Wayne Winston for an in-depth discussion in this video How will mobile devices shape the future of analytics?, part of Wayne Winston on Analytics.
Well, the idea behind mobile is you can basically get information anytime, anywhere. And our phones are becoming more and more like computers. So, I mean, I can't see into the future five years from now, how powerful our phones will be. But basically, you can think about a lot of this stuff that's being, data that's being analyzed on PCs and perhaps even mainframes. They would access that analysis on your phone at any point in time. And every company I heard at this at a link conference wants to know. How can I monetize mobile? How can I use mobile to make my company make more money? So I give you a non, a non-profit application of mobile which I heard it really comforts, which is absolutely fantastic.
So let, here is the problem, okay? In a town in Californian unfortunately I don't remember exactly the town, ambulances were not getting to heart attack victims on time, so people were dying, the worst possible outcome. So the city brilliantly says, how can we reduce the deaths to heart attacks, because our ambulances due to traffic, or not having enough ambulances, don't get there on time? So they brilliantly thought of the following. People who know CPR, if they're near the person who has a heart attack, They can save that person. So basically there was a registry in this town, that if you know CPR, and you have an iPhone, you sign up.
And the iPhone knows where you are. So basically, when the 911 call comes in, and somebody has a heart attack, if they don't think the ambulance, well, even if they think the ambulance is going to get there on time They send a text message to everybody who has CPR whose close, knows CPR whose close to that person and then somebody can respond and save lives. What a brilliant application, of basically analytics and mobile. Let's think about one more application. Appliance delivery or your cable man coming and unfortunately he doesn't always come. So basically you get a four hour window where one to five where your cable guy or appliance delivery is suppose to come.
Wouldn't it be nice and I think some companies are getting to this point. That on your phone, you could see the progress of the DirecTV guy, the cable guy, or the appliance delivery guy. And you could see that guy is an hour away from you, and you could go walk the dog instead of waiting at home for the guy to come. You know he's an hour away, he's not going to be there. You don't have to bother the appliance company with a phone call, to ask when they're coming. You'll know exactly from your phone when they're coming within ten or 20 minutes. So if you start thinking in this way about these applications in mobile and then you can figure out how in your organization, you can use mobile to make your organization to perform better.
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- Looking at examples of good and bad metrics
- How mobile devices will shape analytics