Understanding the importance of the "singularity effect"

- Welcome to the in-action chapter…on building the looks and…frankly, I know more than a couple of you…have jumped straight to this chapter…because when people think of color correction…and talk about color correction,…most of the time what they want to know is…they want to know how to create a look…and I really want to emphasize…that if all you're doing is jumping to this chapter…to see how I create a couple different looks…you're missing the point because…creating the look is easy.…It's executing the look on a series of shots consistently…that's the challenge…and in order to do that easily,…what we have to do is what we've talked about…in the previous two in-action chapters.…

We're talking creating the base grade,…firming up the image, setting the saturation,…then doing the shot matching…because when we do the shot matching…before the look creation…the highlights all match, the shadows match,…the color, the saturation, the color temperature,…it all matches and when we apply the look on top of that…it affects all those different shots equally…