Learn how design thinking can lead to better business solutions. Discover new strategies for ideation and problem-solving, such as journey mapping, concepting, and prototyping.
- My name is Turi McKinley. For the past decade, I've been at frog, a global design and strategy firm, where we transform businesses by creating systems of brand, product, and service that advance the human experience. This course will share with you tools and approaches that we've used throughout our 45-year-history, to launch experiences that make meaningful connections with people. We've addressed these challenges from a core mindset around problem solving, often called design thinking, which businesses around the world are recognizing is particularly good at opening new markets and creating competitive advantage.
In this course, you will learn strategies for bringing this powerful form of ideation and problem-solving into your organization or team. This course will define design thinking and the mindset behind it, and it will cover the leadership strategies to build that mindset and specific tools like journey mapping, concepting, and prototyping, which you can apply every day to make this a sustainable success. If you've read about design thinking, or heard about it at work or over drinks, and wondered what makes it unique, then this course is for you, whether you're working for a large company, a tiny startup, or are solving for the needs of your local community.
Plus, we've added an interactive feature to the course to enable you to collaborate with others and to help make design thinking come to life within your everyday work. Let's do it!
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change