Join Turi McKinley for an in-depth discussion in this video User-centered design overview, part of Learning Design Thinking: Lead Change in Your Organization.
- Design thinking focuses on the act…of making to explore possibilities,…going wide, open and unexpected.…But this exploration needs to be based…in some solid realities.…These include business and market realities and forecasts,…which many businesses are actually very good at.…But a distinguishing characteristic…of how designers approach understanding reality…is the emphasis on human empathy…and understanding the needs and wants…of the people who will use the product or service.…
The human-centered design approach…puts people and their experience…at the center of product and service design,…and is grounded in continuous…structured interaction with those people.…In emphasizing the different types of people…who may experience what you create,…you're able to look at the problem…from their perspective and reframe…both the problem and solution.…As part of the human-centered design approach,…seek out opportunities to learn from people…who aren't in the core demographic…you expect to use your product and service.…
Be open to seeing and hearing other viewpoints…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change