Join Turi McKinley for an in-depth discussion in this video Synthesis, part of Design Thinking: Lead Change in Your Organization.
- The object of human-centered design is to learn…from the people who will use your product or service,…and that research generates lots of data,…but data is worthless unless you get it to a point…that something can be done with it.…Synthesis is the act of making sense…of all the data you've gathered…then translating those insights into a framework…that will guide concept generation and design.…It's a process that enables us to maximize…the value of research and generate…meaningful human-centered solutions.…However, it is one of the hardest things to do well,…and it's an area that can feel like black magic…until you've done it a few times.…
Synthesis begins with raw data:…lots of observations in the form of notes and quotes,…photos, field observations,…and even statistics and other types of data.…During the synthesis process,…that content is filtered into themes and insights…and finally distilled down to a few key opportunities…that will inform the design moving forward.…There are many ways of getting to insights…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change