Join Turi McKinley for an in-depth discussion in this video Set a shared goal: Mission countdown, part of Design Thinking: Lead Change in Your Organization.
- Creating products and services today…is inherently multidisciplinary.…Whether it's a technologist and business strategist…or physicians and interaction designers,…everyone on the team brings a different set of skills…needed to make a great product.…One of the biggest challenges and failure points…is keeping all of that skill, expertise, and passion…focused on the same goal.…Agreeing on the problem you are trying to solve…and why you're solving for it…will set the stage for your team's…successful design-thinking collaboration.…
One of my favorite tools for team alignment…is the Mission Countdown.…It's a 45-minute activity that takes a team…from those long, verbose, and hard to follow…mission documents that are often created,…down to a tight, four word summary…of what we are trying to do, why, and for whom.…At the end of this activity,…you'll have a four word mission statement like…"Accelerate Health Through Relationships."…This answers what are we trying to do, accelerate health,…and what's driving how we do it, through relationships.…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change