- Most business is about problem solving,…for your consumers, for the bottom line,…towards a vision of your company,…or towards a metric like your net promoter score.…Design thinking is a mindset that teams…take towards problem solving.…While it's both a personal skill…and a mindset that one individual might take,…you'll often hear design thinking described…as a collaborative multidisciplinary approach.…That's because when you're addressing wicked problems,…those problems that don't have a clear solution,…or where you're creating something…that's entirely without precident,…you probably need to completely transform…a business model and often even impact…the organizational culture of your company.…
You need people on your team who can…empathize with users' needs, prototype solutions,…and drive the changes needed to bring products to market.…This often includes researchers and analysts,…engineers and developers, creatives and strategists,…and business or product owners.…We're often tempted to think of these roles…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change