- Products and services today often exist…beyond a single screen or the edges of a physical product.…They exist in spaces, in environments,…in journeys over time.…Journey mapping and low fidelity prototyping…are great ways to make concepts tangible…over time and in hand.…But when you move beyond the scale of the hand,…you need to start prototyping in spaces.…Experiences that happen in spaces or over time…are less tangible than an object you can hold,…and people often struggle with the abstraction needed…to understand an experience…that will happen in these spaces.…
Prototyping experiences that happen over time…is often done with a video or performance…or other sketch techniques…and makes these experiences tangible…and allows the team and potential users…to understand them on their own terms…and articulate that understanding to others.…For example, Frog worked with a startup…rethinking how the old payphone infrastructure…could be reimagined to meet the evolving needs…of the urban landscape.…That's super abstract.…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change