- When a concept is made tangible we call it a prototype.…And these can be quite low fidelity.…In fact, the ability to rapidly and cheaply…flesh out a concept to test and refine…is often crucial for maintaining your momentum.…Low fidelity prototypes are made with…the materials at hand, often paper…and should not take a long time to put together.…Their goal is to iterate the idea with the team…or gather input from people or stakeholders…on a key moment in the product or service experience.…
A key moment could be an app sign-in experience,…or how information is laid out on a screen.…Or the process of entering a theme park.…And the low fidelity prototype should explore…just enough to make it comprehensible.…The first step in creating a low fidelity prototype is to…determine what your team needs to explore in that prototype.…And not everything is right for prototyping.…For example, a core element of your concept…might be the financial model and while this can…be explored and modeled in a spreadsheet,…perhaps what you really need to…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change