Join Turi McKinley for an in-depth discussion in this video Hypothesis generation, part of Design Thinking: Lead Change in Your Organization.
- In human-centered design, the team continually…iterates through cycles of making…and gathering information.…But without synthesizing that information,…data often serves as more distraction than direction.…Adopting a practice of generating…and refining your hypotheses about the user…and their needs helps the team generate insights…and put them into action.…A hypothesis combines a human need…with a motivation for that need,…so that it can be proven or disproven.…
This pairing provides a strong base for engagement…with people to prove or refine the hypotheses,…and also a strong base for concept generation.…For example, a hypothesis that people don't like…hailing cabs because of the uncertainty…of quickly finding a cab could lead you…to a range of ideas for improving the experience…of getting a ride,…including a service like Lyft or Uber.…Generating a hypothesis about people's needs…is a great activity to do with your team,…and it doesn't have to take long.…
It can be time boxed into even 30-minute sprints.…The first step is to review any existing data…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change