Join Turi McKinley for an in-depth discussion in this video Developing a service blueprint, part of Design Thinking: Lead Change in Your Organization.
- As ideas become more refined, designed thinking…continues to enable the team to creatively address…the complexity of delivering a meaningful experience.…Delivering these experiences often involves far more people…than just the person who's going to buy it at the end.…And if these users, particularly those in a business…or partner businesses are not taken into account,…a great experience might not make it to market.…Developing a service blueprint enables…the team to refine the concept through understanding its…impacts within the business and to communicate the concept…to stakeholders in terms that are appropriate for…their lines of business.…
Plus, it's also great for highlighting gaps in…the current design that the team hasn't yet thought about.…Developing a service blueprint does take some time…and some strategic thinking at the start,…but it's also a great tool to refine in a workshop…with your extended stakeholder team.…A service is a relationship between a business…and a user which occurs over time and it might not have…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change