From the course: Learning Design Thinking: Lead Change in Your Organization

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Design thinking approach

Design thinking approach

From the course: Learning Design Thinking: Lead Change in Your Organization

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Design thinking approach

- Design thinking is how designers work. We make to solve problems. And businesses, from big ones like GE and McKinsey, to small, fast movers, are seeking to take on this way of work. Because it's particularly good at enabling teams to grasp and address really complex problems. Most of the challenges businesses and organizations face today are complex. We live in a global marketplace where business is conducted across platforms and across continents where the customer relationship is no longer tied to a single channel, and where developing a product or service means changing an organizational culture as much as changing the user interface. Because we need to deliver meaningful experiences at every touchpoint, our teams now include many skillsets, from business to technology, to engineering, to what's classically called design. What stood out over the past decade is that the way designers approach problems is uniquely good at getting all the voices in the room to collaborate on…

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