Join Turi McKinley for an in-depth discussion in this video Design thinking approach, part of Design Thinking: Lead Change in Your Organization.
- Design thinking is how designers work.…We make to solve problems.…And businesses, from big ones like GE and McKinsey,…to small, fast movers,…are seeking to take on this way of work.…Because it's particularly good at enabling teams…to grasp and address really complex problems.…Most of the challenges businesses…and organizations face today are complex.…We live in a global marketplace where business…is conducted across platforms and across continents…where the customer relationship…is no longer tied to a single channel,…and where developing a product or service…means changing an organizational culture…as much as changing the user interface.…
Because we need to deliver meaningful…experiences at every touchpoint,…our teams now include many skillsets,…from business to technology, to engineering,…to what's classically called design.…What stood out over the past decade…is that the way designers approach problems…is uniquely good at getting all the voices…in the room to collaborate on solutions.…It stood out so well that the…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change