Join Turi McKinley for an in-depth discussion in this video Culture change, part of Design Thinking: Lead Change in Your Organization.
- As you reflect on the activities and topics…covered in this course, you may find that some of them…are not business as usual within your organizations.…And some of them might even seem impossible to implement.…There are many common barriers.…They can be, "The sales team will never let us…"talk to a customer," or,…"The next open cycle with the dev team…"is in three months, we don't have time to prototype."…Bringing a making-based problem-solving mindset…to your company is often a culture change…as much as it is about the internal workings of your team.…
So examining the openness of your organization…to these new ways of work…and identifying the likely barriers and advocates…will help you spread these ideas within your organization…and set your team up for success.…At the start of the next program, I recommend…you set up a meeting with representatives…from parts of the business you expect…your final solutions to touch.…It might be the sales team or marketing,…or the development teams or outside partners.…
At that meeting, share with them…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change