- In synthesis, the team will have identified…promising opportunity areas which represent…a human need and an opportunity for the business.…However, a strong need and a viable opportunity…for the business can still result…in run-of-the-mill ideas or me-too solutions…that are just copying what others are doing.…Fresh, new ideas are hard to come by…through everyday thinking and conversation,…and people need ways to generate new ideas.…Many of the concept generation tools that Frog uses…are based on the concept of lateral thinking,…a term coined by psychologist Edward de Bono.…
It's an approach to creativity that pushes us…to look at something familiar in a new way…by introducing stimuli that disrupt the way…we normally think about the problem…or the solutions.…During concept generation, teams use these methods…to produce as many ideas as possible.…After idea generation, teams evaluate…and select the best ideas.…Those with the most potential and value…are evolved and visualized to a higher level of fidelity…in order to extend the idea.…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change