Join Turi McKinley for an in-depth discussion in this video Concepting activity, part of Design Thinking: Lead Change in Your Organization.
- A concept is an idea expressed with enough detail…for another person to understand it.…In design thinking, we want to provide…opportunities for the creation…of unexpected concepts,…those which draw on both our formal…and logical knowledge,…and on our human instincts for "what if" possibilities.…Lateral thinking exercises drive the creation…of these unexpected concepts.…During early concept development,…we want to produce as many new ideas as possible.…
This focus on breadth allows us to develop…seeds of ideas without worrying…about the details or feasibility,…though that does come in later,…as we do want to get things made real.…The Random Entry Activity is based on…Edward de Bono's concept of lateral thinking.…It introduces unrelated random objects…as stimuli for generating ideas on a specific focus area.…The randomness of the object pushes teams…out of their typical patterns of thinking around the topic.…
Random Entry is meant to generate a lot of ideas,…many of which are pretty weird and far out,…but amongst them are interesting seeds…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change