- Design of great products and services…today is team-based, and teams need to…fully engage with creative ambiguity in order…to push what's possible.…Having a goal provides structure that helps…the team decide where to apply that push best.…But goals can be tricky.…Goals must be open for evolution…so that a breakthrough solution may be found.…But in the moment, they often need to be…focused enough for the team to do…their best thinking.…So balancing immediate focus and momentum…with longer-term ambiguity can really…be challenging.…
To balance these needs, set a recurring cycle…of reflection, where the team looks at the…work so far and asks if the core program goal…has shifted, and when it has, the team takes…the time to integrate new thinking into the…next cycle of experimentation.…For example, we've been asked to design…a collaboration space, and had met with…our stakeholders in an alignment workshop…to set success criteria and explore that…goal in more depth.…We did a mission countdown activity…which is shared elsewhere in this course…
The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design.
Design thinking is all about collaboration so we've integrated a LinkedIn Group called "Design Thinking: frog + Lynda.com course." Throughout the course, the author will suggest opportunities for you to share what you're learning. You'll be able to participate in course-related discussions through your web browser at https://linkedin.com/groups/7022790 or via the LinkedIn Groups app, which is available for most smartphones. This is a great way to expand your learning and get additional insights from other members taking the course.
- Defining design thinking
- Implementing a design thinking mindset and approach
- Leading design thinking
- Aligning the design team
- Managing creative flow
- Guiding collaboration
- Generating hypothesis
- Prototyping fast and often
- Making a culture change