Creative Inspirations: Trigger, Interactive Design Studio

with Jason Yim
please wait ...
Creative Inspirations: Trigger, Interactive Design Studio
Video duration: 0s 1h 25m Appropriate for all


Trigger may be the biggest little interactive shop that probably has never been heard of. This amazing boutique shoots out web sites, online games, Facebook apps, and iPhone apps for major motion pictures like Spider-Man and District 9, and consumer brands like Nike and Red Bull. Combining a talented design team with solid software engineering, Trigger has mastered the integration of creative expression and technology. With offices in Los Angeles and Shanghai, they've found the elusive winning formula for East-West collaboration. This installment of Creative Inspirations takes viewers inside what may be a prototype for the next generation design firm.



(upbeat music) - [Voiceover] I really feel that. - I think in general we're a pretty intense group of individuals. - If you look at our track record the last couple of years, like almost every alien type of movie or superhero or something like that, we've been able to get involved with it to some degree. - One of the big chances for us is that, every campaign we have now has to tie into social network. - The attention of someone, just to sit there and play an iPhone game, we have to make really, you know, clean, concise gaming experiences that'll keep their attention for a limited time but still be really, really fun.

- My job is to make fantasy reality. I would say. - This, we created a marker image and if you use a webcam, hold up the marker image, 3D models that we came up with, show up on the screen and you can interact with them in different ways. - It'll start off like a pencil sketch like this, it'll start to get more and more detailed and then finally they'll actually create it in full 3D with painted assets and stuff. It's not a A team, B team situation. All our projects probably run through, get touched by both offices. - I'm actually always pushing my team harder, because I know they can make it.

They just don't know it yet. - A, we have very little time on this planet, sorta thing, like, let's try to make a difference. - Sort of a reflection of our values, that if we were successful, we made money, we wanted to give back. (upbeat music)

please wait ...