Join Morten Rand-Hendriksen for an in-depth discussion in this video The quantitative content audit, part of UX Foundations: Content Strategy.
- [Voiceover] Whether you're starting a new project or reworking an existing one, a quantitative content audit should be a primary focus as the project gets rolling. A quantitative content audit is quite literally a tally of every piece of content that exists or will exist in the project. In the content audit each piece of content is listed along with relevant metadata to form a clear picture of what exists, what needs to be created, and who is responsible for each item. This data typically goes into a spreadsheet for easy access and analysis.
The quantitative content audit spreadsheet is made up of a series of columns, each representing an important and relevant piece of information. The exact columns to go into any one audit will depend on the project but there are some columns that pretty much always make it in. I provided a baseline template for a quantitative content audit spreadsheet in the exercise files for this course. This template is for a granular content audit where each view or page may contain multiple individual components. The template starts by defining the main view, that is the page name or view name or main item under which the content appears, followed by the title or name of the content, a short description, any relationships or links, the content type, content model, current status, and owner who is responsible for the individual piece of content.
To clearly visualize the status of any piece of content the template used is a color key indicated at the top. How exactly a quantitative content audit is executed will depend on the type and scale of the project. For a new project where every piece of content has to be generated, the quantitative content audit is closely linked to the information architecture process, which we'll cover later in this chapter, and consists of listing out all the items of content that need to go on the site. For a project that deals with existing content, the quantitative content audit first registers and accounts for every piece of existing content before adding or making changes to the list.
How granular the audit should be also depends on the scale of the project. For a project that has a relatively small number of pages, say under 50, a granular audit is feasible, for anything above that it's usually necessary to create two spreadsheets. One complete audit at least each view or page has a separate item and one more granular audit list out representative content for further breakdown. To get a sneak peek of what a completed quantitative content audit for a project may look like, you can go check out the audit for the projects in the exercise files.
I'll cover this in mode detail at the end of this chapter.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success