Join Morten Rand-Hendriksen for an in-depth discussion in this video Users, motivations, and goals for the project, part of UX Foundations: Content Strategy.
- [Voiceover] To get a better understanding…of the concepts we've covered in this chapter,…let's take a look at what the final deliverables…for the users' motivations and goals stage…might look like for the example project core resource.…In the project files, you'll find relevant content…for this stage.…To start off, identify the stakeholders for the project.…These have been split into three sections…and displayed in order of importance.…The executive section, the outwards facing section,…and practical section.…All the parties in each of these sections…need to be consulted during the content strategy process.…
And the value and importance of their participation…and sign on increases the higher up on the list they are.…So the owners, sales department, and editor in chief…are more important than c-level managers,…marketing, and content manager, and so on.…In interviews with the different stakeholders,…I established the message the project communicates…as well as what success means for the project.…And what realistic and measurable goals were in place…
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success
Skill Level Intermediate
1. Content Strategy: An Introduction
2. The Content Strategy Process
3. Users, Motivations, and Goals
4. Analysis and Structure
5. Guides, Templates, and Workflows
6. Creation and Management
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