UX Foundations: Content Strategy
With Morten Rand-Hendriksen
Liked by 2,951 users
Duration: 1h 23m
Skill level: Beginner + Intermediate
Released: 6/30/2016
Course details
What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Khadeja Merenkov
Khadeja Merenkov
Results-Driven Project Leader | Writing that Flows like Water | Training Innovator & Designer
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Dorah Mulinge
Dorah Mulinge
Content Manager || I Help Businesses Gain Visibility, Engagements and Sales Through Compelling Copywriting & Content Writing || SEO Writer || Graphic…
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Sathish Kurian
Sathish Kurian
UX Architect
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone