- [Voiceover] Style guides are a part of content strategy…that overlaps closely with user experience and design,…as well as voice and tone.…The overall look and feel of a content…has a significant impact on how the content is perceived,…and when matched with voice and tone,…we get a coherent experience that feels natural…to the intended audience.…In the context of content strategy,…a style guide goes beyond color swatches and font examples…to include text, image, audio and video samples…that provide a detailed blueprint for how content…should be written and presented.…
It is, for all intents and purposes,…the manual for content creation…and ensures every price of content created…matches the overall look, feel…and experience of the project.…Style guides are as unique as the companies…and organizations they belong to,…and the best way to get familiar with the concept…is to check out several guides on how they're built.…A great place to start is the website styleguides.io…and its examples library that links to hundreds…
Author
Morten Rand-Hendriksen
Released
6/30/2016Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 24s
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1. Content Strategy: An Introduction
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What is content strategy?2m 39s
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What is "content"?3m 4s
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2. The Content Strategy Process
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3. Users, Motivations, and Goals
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Define an audience1m 53s
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Understanding context3m 15s
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Develop fact-based personas3m 40s
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4. Analysis and Structure
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Substance and structure1m 7s
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Content models2m 47s
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Scenarios and activity flows1m 59s
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5. Guides, Templates, and Workflows
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Voice and tone5m 4s
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Style guides2m 15s
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Examples and templates1m 52s
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Workflows2m 49s
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6. Creation and Management
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Governance and ownership3m 3s
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Who creates the content?2m 44s
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Budgeting and advocacy1m 50s
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Measuring success3m 37s
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Conclusion
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Video: Style guides