Join Morten Rand-Hendriksen for an in-depth discussion in this video Key driving questions, part of UX Foundations: Content Strategy.
- [Voiceover] In Content Strategy for the Web,…Kristina Halvorson condenses the task…of developing a content strategy…down to a series of questions that I've modified.…These questions are what, why, how,…where for whom, by who, with what,…in what context, when, how often, and what next?…As we move through the content strategy process…in the following chapters, we'll address…and try to answer these questions,…and you'll see many of the pop up at several stages…as the ball rolls.…
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success
Skill Level Intermediate
1. Content Strategy: An Introduction
2. The Content Strategy Process
3. Users, Motivations, and Goals
4. Analysis and Structure
5. Guides, Templates, and Workflows
6. Creation and Management
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