Join Morten Rand-Hendriksen for an in-depth discussion in this video Information architecture and wireframing, part of UX Foundations: Content Strategy.
- [Voiceover] An architect is defined as a person…who designs buildings to accommodate people…and in many cases, also supervises their construction.…An information architect does much the same,…only in a different context.…They design structures that accommodate content,…and in many cases, also supervise their construction.…Information architecture is a science all its own,…and many larger design companies employ…their own information architects,…solely focused on that speciality.…That said, information architecture is also an integral part…of the overall content strategy of any project.…
The common definition of the term describes it quite well.…Information architecture is the structural design…of shared information environments,…the art and science of organizing and labeling websites,…intranets, online communities, and software…to support usability and findability.…When creating an information architecture…for a project, I like to start by combining the user flows…with the finalized content audit and content models.…
Author
Morten Rand-Hendriksen
Released
6/30/2016Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success
Skill Level Appropriate for all
Duration
Views
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Introduction
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Welcome1m 24s
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1. Content Strategy: An Introduction
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What is content strategy?2m 39s
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What is "content"?3m 4s
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2. The Content Strategy Process
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3. Users, Motivations, and Goals
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Define an audience1m 53s
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Understanding context3m 15s
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Develop fact-based personas3m 40s
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4. Analysis and Structure
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Substance and structure1m 7s
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Content models2m 47s
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Scenarios and activity flows1m 59s
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5. Guides, Templates, and Workflows
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Voice and tone5m 4s
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Style guides2m 15s
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Examples and templates1m 52s
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Workflows2m 49s
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6. Creation and Management
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Governance and ownership3m 3s
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Who creates the content?2m 44s
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Budgeting and advocacy1m 50s
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Measuring success3m 37s
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Conclusion
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Video: Information architecture and wireframing