Join Morten Rand-Hendriksen for an in-depth discussion in this video Get the ball rolling, part of UX Foundations: Content Strategy.
- [Voiceover] And with that, we've reached the end of this course. By tagging along with me on this journey, you've gotten a complete overview of the content strategy process and a solid understanding of what content strategy is, what is involved, and why it matters. Now it's time to take what you've learned here and apply it to your own projects and your own content strategy. Before we wrap up, let me point you toward some other courses in the Library that are closely related to what we've talked about here and may help deepen your understanding of the concepts I've covered. First off, go subscribe to The Foundations of User Experience Playlist.
Here you'll find insights into everything from information architecture to accessabilty, prototyping, and usability testing. In particular, I'd recommend watching Chris Nodder's Foundations of UX: Information Architecture and Foundations of UX: Logic and Contents by yours truly. Now you know how important content is to the user experience, I also recommend watching Writing for the Web to get a handle on how to make your writing for the Web meet the unique requirements of this platform. Making sure your content strategy and projects are people-centered is vital for success, and the two courses, UX Research Fundamentals by Amanda Stockwell and Foundations of Design Research by Peni Acayo and Andy Schwanbeck will give you a solid base to build your research skills on.
I love hearing from you about how you apply what you've learned in my courses, and I'm particularly interested in hearing about your experiences creating content strategy. You can always find me on Twitter, @Morten, 'cause that's my name, where I talk about Web design, information philosophy, and whatever interests me at the moment. Right now it's ridiculous new Hollywood movies based on old computer games. Hit me up, and I'll be sure to answer. You can also find me on LinkedIn Polls, where I poll sporadically about the Internet and how we use it. Now it's time for you to go build your own great content strategies and all that's left for me to say is (speaking foreign language), go apply great strategies to your content, and I'll see you in the next course.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success