Join Morten Rand-Hendriksen for an in-depth discussion in this video Examples and templates, part of UX Foundations: Content Strategy.
- [Voiceover] One effective way to make it easier for content creators to follow the content strategy is by providing examples of common content types and templates to simplify content creation. A content strategy is often codified into a large document used by many people throughout the organization, but the majority of these people will not have the time to either read the content strategy in detail or seek out help from someone who knows it by heart. For the content strategy to be successful, it has to be understood and followed by everyone, and it's a good idea to invest time and energy in making this as easy as possible, and that's where examples and templates come in handy.
In a typical content strategy document, the examples are either added where specific principles are introduced, or as a separate section that can be easily navigated to find relevant information. Looking at the style guides mentioned in the previous movie, you'll see that many of them provide detailed examples along with the rules and frameworks to make it easier to understand the overall goals of the guide. In addition to examples, advanced templates can streamline the content creation process and mask its technical underpinnings. The time invested in creating advanced templates with well-separated content, proper labeling, and conditional fields, will pay itself back many times over in less content errors and more accurate data.
If you look back at the content models from the previous chapter, by creating input forms with fields that map to the different content components and providing the correct options and selections in the most convenient context, we can ensure the content data they collect is accurate and ends up in the right place in the database. This in turn makes it easier to present the content in the right place at the right time, no matter what channel or device the audience chooses to use. Invest time in creating proper templates, and your content will be easier to create, manage, and update in the future.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success