Join Morten Rand-Hendriksen for an in-depth discussion in this video Content models, part of UX Foundations: Content Strategy.
- [Voiceover] Your project more than likely has…more than one type of contents.…A typical web-based publication has at least…three content models, static pages, blog or…news posts, and fillable forms.…Mapping out these content models is an important part…of the content strategy process.…This helps identify what content fits in each content…model bucket and builds bridges between content…creators, designers, and developers as the content…moves from early stage drafts to publication.…The content model breaks large views of content…down into their individual parts and maps out the types…of content collected and displayed for each model.…
To see how this works, let's look at an example.…For an e-commerce site, one of the content models is the…product, each product will be displayed with the same…collection of data and much of this data is only…relevant in a product view, not a blog view…or a legal page or anywhere else.…To create the content model, first write down all the…different pieces of content that may need to be…
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success
Skill Level Intermediate
1. Content Strategy: An Introduction
2. The Content Strategy Process
3. Users, Motivations, and Goals
4. Analysis and Structure
5. Guides, Templates, and Workflows
6. Creation and Management
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