Join Morten Rand-Hendriksen for an in-depth discussion in this video Content models, part of UX Foundations: Content Strategy.
- [Voiceover] Your project more than likely has more than one type of contents. A typical web-based publication has at least three content models, static pages, blog or news posts, and fillable forms. Mapping out these content models is an important part of the content strategy process. This helps identify what content fits in each content model bucket and builds bridges between content creators, designers, and developers as the content moves from early stage drafts to publication. The content model breaks large views of content down into their individual parts and maps out the types of content collected and displayed for each model.
To see how this works, let's look at an example. For an e-commerce site, one of the content models is the product, each product will be displayed with the same collection of data and much of this data is only relevant in a product view, not a blog view or a legal page or anywhere else. To create the content model, first write down all the different pieces of content that may need to be on the product page on individual posters. Here I'm going to ignore global components like the site title or logo and footer and only focus on what's unique to the product view.
Next, group the contents based on where they belong logically. For general e-commerce products, store info like price, product name, product ID, short description, availability, and images belong in one group, long descriptions, features, reviews, and warranty information belong in another. From here, identity what type of content each of these items are. Is it a single line of text or a multi-line text area? Is it an interactive field like a URL, email address, or a phone number? Is it a sortable taxonomy used to group items together? Is it an image or other media or is it another type of content like select toggle? This information will inform where the content is mapped in the CMS or other solution used to publish the content and ensure the content is managed rationally on the back-end.
Rather than treating all the info and the view as a single big blob, we're actively splitting up the individual content into manageable chunks that make sense all the way from input through content management to presentation on the front-end. Finally, rank the priority of each piece of content. This ensures the most important content is presented first and it's prioritized whenever the content is presented. The benefits of careful and accurate content modeling cannot be overstated. More than anything it is this process that ensures your content will remain platform-agnostic and future-friendly so we can be served up the best possible way across all the platforms and devices your audience may use today and in the future.
Create once, publish everywhere.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
- What is content?
- The components of content strategy
- Identifying stakeholders and audience
- Developing user persona spectrums
- Auditing your content
- Building guides, templates, and workflows
- Creating the content
- Measuring success