Be accurate when writing headlines

- [Voiceover] When I say it's hard…to get readers' attention in a world…of information overload,…it's not really hard, right?…I mean, we know how to get attention,…it's actually easy.…You just say outrageous things.…Like, safest investment trick:…consult a psychic.…Or your friends may actually hate you.…Or the U.S. is overeducating its kids.…The more outrageous your headline,…the more attention you'll get.…And people will click, they will.…The problem though, with clickbait headlines,…is that these articles they lead to…can't really, genuinely live up…to the drama they promised.…

And that leaves the reader disappointed,…maybe even irritated; at the story, the writer,…your site, your brand, et cetera.…And as a journalist, let me tell you,…once you've lost a reader's trust,…it's nearly impossible to regain it.…See, your headline is your calling card.…It sets the tone for the content that follows.…If your headline isn't trustworthy,…your content is unreliable.…Which means, it's of literally no value.…So if your goal is solely to count the clickthroughs…