How do you know where in a story to look for the information that will become your headline? Learn where to find it and how to pluck it out. Starshine Roshell shows you a few tips for creating great headlines out of your own story, or someone else’s -- and walks you through the process of taking a single headline from good to great.
- [Voiceover] I don't want to burst any bubbles here…but contrary to what you may have been told…headlines are not delivered by a headline stork.…Good headlines may look like they just popped onto the page…perfectly formed, but it actually take some work to craft a…headline that's both informative and intriguing.…So, how do you do it?…Where do we even start?…First you gotta drill down into the story and figure out…what it's really about in order to…pull that main idea up into the headline.…If someone else wrote the article and you're tasked with…slapping an irresistible headline on it…then the challenging part is becoming familiar enough with…the story that you can boil someone else's words,…hundreds or even thousands of their words,…down to just a few that smartly some up the rest.…
But if you're writing a headline for your own article the…task can be equally challenging perhaps even more so…because when you're so close to the material when you've…been slotting its nitty-gritty details into paragraph…after paragraph it can be tricky to step back far enough…
How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.
- Construct attention-grabbing headlines.
- List the four Us of great headlines.
- Name three problems that arise from using long headlines.
- Explain how to use active verbs to enhance a headline.
- Identify trends that are helpful in creating fresh headlines.
- Use proper mechanics to craft grammatically correct headlines.
- Compose a subhead to share additional critical details.
- Summarize the benefits of using strong keywords in headlines.