Join Starshine Roshell for an in-depth discussion in this video What you should know, part of Writing Headlines.
- View Offline
- This course is for anyone who produces written content and wants to make sure that readers see it. Whether you have a blog or edit a newsletter, whether you manage your company's social media posts or contribute the occasional article to a community news site, these tips will help you write headlines that get attention and draw your readers in. You can even apply a lot of these tricks to writing subject lines for emails, which is something I know you have to do.
How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.