Join C.C. Chapman for an in-depth discussion in this video What this course covers, part of Introduction to Content Marketing.
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So let's first talk about what content is and why content marketing is important. I define content as anything that you create and share to tell your story. Now why this is important is because the internet has changed everything. When people are buying a car. Looking for clothes to buy. What restaurants to go to. What movie to go to. Who to hire in their local business. They go to the Internet. They go to a search engine, they're typing in a question and they're hitting return, and you want your results to come back.
Now that's where having good content comes into play. The written word, photos, videos, audio recordings. Whatever it is that you create that's telling your story, telling people why they should hire you, why they should buy your product rather than the competition. Content marketing has got and very popular its buzz word now. People are talking about it, because people are realizing the power of it. And if you're out there right now and you are saying well maybe that's not my business you know, my customers are not online. It's wrong. A couple years ago you could get away with that excuse.
But every age demographic has a smart phone now. Every kid's got access to a laptop or a tablet, or the internet on the, some device that they have. Everybody's got access. Everybody's going online and looking for you and your solutions or your products. And if you're not creating content You're not creating something that engages. Something that gets their attention and makes them wants to buy your product or service, you're going to fall behind the competition. That's what we're going to talk about in this class. We're going to talk about the platforms, how to measure it, why your company culture is important.
We're going to talk about all those things, so that you can add content marketing in the mix and be successful telling your story on line.
- Defining marketing goals and measuring success
- Integrating already established programs
- Getting leadership support
- Establishing an online footprint, starting with a blog
- Electing editors, community managers, and content creators
- Using an editorial calendar
- Writing for the web
- Understanding the importance of images, audio, and video