Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Learn how to use ebooks in your content marketing strategy.
- [Megan] Hi, I'm Megan Adams, and welcome to this course on Content Marketing with Ebooks. I'm an online marketing strategist who's helped to significantly grow many brands and businesses through content marketing with a focus on ebooks and digital publishing. Ebooks are a strategic marketing tool to help you attract and retain your target market, ultimately driving them to take profitable customer action. That is purchasing your ebook, or even downloading it for free and joining your email marketing list. In this course, you'll learn how you can find marketing success with an ebook by choosing the right topic, writing and formatting the content, learning how to price your book, and understanding the best promotional marketing tips for getting your ebook in front of your ideal audience.
By watching this course, you'll learn everything that you need to know in order to write and publish an ebook and how to market and promote it. I'm excited to guide you through creating an ebook and showing how you can powerfully add it to your content marketing strategy. Let's get started.
- Deciding on an ebook topic
- Choosing a title
- Writing an ebook
- Publishing an ebook
- Pricing an ebook
- Adding an ebook to a content marketing plan