From the course: Writing Headlines
Welcome
- From blogs and news articles to emails and press releases there's no shortage of written information coming at us from every direction these days. So if you're someone who needs to capture a reader's attention from time to time and who doesn't, then knowing how to write a killer headline is the key to getting your message heard. I'm Starshine Roshell, a journalist and writing coach and in this course I'm gonna show you how to craft a can't miss headline that gives your readers an exciting, accurate and irresistible sense of the story it promises to tell. I'll take you through the content of a great headline, what goes into it and what to leave out. Then the style, how to use words and trends to engage readers. And finally the mechanics, the structural rules that keep a headline professional looking, grammatically sound and search engine friendly. A headline is where and how we, as readers, decide whether to invest our time in something. So if you're message is really worth sharing then you've got to work a little to earn your readers attention. And while there's definitely an art to writing headlines you don't need to be an artist to master it. I'll show you.
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