From the course: Writing Headlines
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Use vibrant language in headlines
- [Voiceover] Your headline sets the tone for the story that follows it. So, if the words you use are common place and predictable, then as readers, we have to assume your story is going to be common place and predictable too. And tell me, how often do you make time in your life for a common and predictable read? Take these for example. This Sports Car Is Really Fast. How to Make Your Living Room Look Better. Would you click through and read those? I probably wouldn't So, show potential readers that you put in the work for them. That you go the extra mile to make your information crackle and hum with energy. By choosing surprising words over obvious ones. For example, instead of saying The Vinyl Record Trend, Explained, you could use a play on words that ties into the subject matter. Why Vinyl Records Are Back for Another Spin! And instead of the straight forward, but dull, Tips for Business Presentations, you could give it some energy. Some conversational oomph. 11 Ways to Nail Your…
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