From the course: Writing Headlines
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Use active verbs in headlines
- [Voiceover] What's a headline without a verb to give it energy? Action makes a story, and verbs bring action to any sentence or phrase. They're the engine that drives your headline, and keeps the rest of the words from just laying there doing nothing. For example, Accused Thief Takes the Stand. Top Cosmetics Company Cuts 2,400 jobs. Video Game Champ Leaves College for Sponsorship Deal. But if you want to get readers excited about your story or post, then including a punchy verb is a smart and easy way to inject life into your headline. Always opt for specific verbs that describe a single action. Rather than ambiguous ones that can mean any number of things. For example, Miller Get $1,000 dollars. The verb get is not a strong verb, because it can mean too many things. Did Miller win the money? Steal it? Borrow it? Find it? You want to avoid dull or weak verbs too, like is and are, or can, will, or may. For instance, this blog post may or may not be interesting. Instead, opt for…
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