Use Twitter's new feature to handle your customer support

- [Instructor] Hey and welcome to another episode of Weekly Marketing Tips. I'm Brad Batesole and this week I wanted to point a newer feature in Twitter that allows you to indicate your brand provides customer support within the Twitter atmosphere. Once you've enabled this setting Twitter will inform people that you offer support when they conduct a search, mention your business in a Tweet or find your business via direct messages. To show you what this looks like I'm going to do a search here on Twitter for AT&T, and you'll notice the second account, ATTCares, says provides support underneath the user handle.

If I select into ATTCares you'll also notice that here on the left hand side we see that they offer the direct message option. So there's a button here that allows me to quickly message AT&T and above I can see that they're most responsive between 4 AM and 11 PM and that helps a user understand when they're most likely to get a response to their request. To get set up with this you'll first need to log in to dashboard.twitter.com. If you haven't set up Twitter dashboard before you'll select Try Twitter Dashboard from the option that appears and follow some prompts to provide information on your business.

Once your dashboard is set up you'll go in the upper right hand corner and select settings from the drop down menu. In order to enable customer support first you need to be able to receive direct messages from anyone. So you'll select this option first if it isn't already selected and below that you'll then select the option that says Show That My Account Provides Support. If you'd like to see an example to remember what this looks like you can hover over the See Example option and Twitter will show you what we saw earlier. Here we can see even on mobile it shows Provide Support next to the account name.

To add the hours we'll select add hours at the bottom of the screen and then we can select the options that we're most responsive from. Here I can choose eight to six and select the dates that make most sense for my support hours. You'll also want to set the time zone, this one's set automatically for me and it's correct, and from here I'll choose Save. It's that simple to get set up with customer support on Twitter, but the small settings can go a long way to provide ample visibility that your brand is responsive and offers support directly through your Twitter channel of even an alternate Twitter handle.

Thanks for checking in this week, as always I'd love to hear from you. So follow me on Twitter via @bradbatesole and let me know what you thought about this week's episode. I'll see you next week.