From the course: Writing Headlines
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Trends in writing headlines
- [Voiceover] The thing about headlines is that when someone happens upon an approach that works and works well, then everybody starts using it. You've seen some examples of this yourself. For instance, there's the Listicle. Nine Reasons to Binge-Watch 'Game of Thrones' This Weekend. Or, how about, 14 Surprising Ways to Make Kale Delicious. Or, Five Things You Didn't Know about Your Own Belly Button. Often associated with Buzzfeed, this trend exploded in the last few years and is finally waning now in major media outlets, but it was sort of everywhere for a while and for good reason. It worked. Despite criticism that blamed these listy headlines for the dumbing-down of society and other such evils, the things are effective because they promise a scannable narrative structure. We know what we're getting into before we commit, and we busy readers like that very much. I'm gonna show you some other headline trends, and I suggest you experiment with them. If one suits your material, try…
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