From the course: Writing Headlines
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SEO considerations in headlines
- [Voiceover] You've seen by now that headlines aren't just for decoration. They're workhorses that really have several jobs to do, from catching the reader's eye to conveying content. And here's one more responsibility that falls to the headline: Helping readers find your article via search engines. Search engines like Google hunt through the web for keywords that readers are looking for. For that reason you have to think carefully about which keywords or key phrases you put in your headline, and even where exactly you put them. Headlines are one of the main places that search engines look to see what topics your web page is covering. Keep in mind that while readers may appreciate wit and style, search engine algorithms notoriously do not. In fact, if headline writing is both an art and a science, this is the science part. Search engines just want to lock on to those keywords. So here's how to give them what they want. Make sure you do the research to figure out exactly which…
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