Make sure your headlines are loaded with the keywords readers will search for. In this video tutorial, journalist Starshine Roshell shows you how to find the keywords and key phrases that search engines are hunting for, and where to place them in your headlines to boost your chances of being found by readers.
- [Voiceover] You've seen by now that headlines…aren't just for decoration.…They're workhorses that really have several jobs to do,…from catching the reader's eye to conveying content.…And here's one more responsibility…that falls to the headline:…Helping readers find your article via search engines.…Search engines like Google hunt through the web…for keywords that readers are looking for.…For that reason you have to think carefully…about which keywords or key phrases…you put in your headline,…and even where exactly you put them.…Headlines are one of the main places…that search engines look to see…what topics your web page is covering.…
Keep in mind that while readers…may appreciate wit and style,…search engine algorithms notoriously do not.…In fact, if headline writing is both…an art and a science, this is the science part.…Search engines just want to lock on to those keywords.…So here's how to give them what they want.…Make sure you do the research…to figure out exactly which keywords…are going to lead the right audience to your article.…
How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.
- Construct attention-grabbing headlines.
- List the four Us of great headlines.
- Name three problems that arise from using long headlines.
- Explain how to use active verbs to enhance a headline.
- Identify trends that are helpful in creating fresh headlines.
- Use proper mechanics to craft grammatically correct headlines.
- Compose a subhead to share additional critical details.
- Summarize the benefits of using strong keywords in headlines.