Author
Released
12/7/2011- Defining the target market
- Setting clear goals and success metrics
- Working with web analytics software
- Building a site map
- Selecting a domain name and a web host
- Planning for mobile
- Conducting social media marketing
- Developing an email marketing campaign
- Exploring content marketing
- Reviewing online public relations
- Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
- Reviewing blogging and microblogging
- Looking at online advertising with search, affiliates, email, and more
Skill Level Beginner
Duration
Views
- Hi! I'm Laurie Thomas Ross. Welcome to Online Marketing Fundamentals. In today's time crunched nation, people want information instantly at the click of their fingertips. They are flocking to the web to find products, services and information. In this course, we'll first create a foundation by defining how online marketing works, and identifying its distinctions and components. In addition we'll discuss planning an online marketing strategy, as well as determining your target audience and measuring the results of your marketing efforts.
Planning and building a website is crucial to the success of your online marketing strategy. From creating a site map and building a wire frame, to selecting a domain and hosting company we'll explore the necessary steps for getting your site up and running. From there, we'll tackle the key elements for establishing a web presence including creating compelling online content in the form of articles, social media posts, online press releases and even email newsletters. Great website content can only take you so far without having an audience, so we'll cover how to reach and grow your audience through successful search engine marketing, including search engine optimization and paid and local search.
We'll see how to harness the power of social media, including Facebook, Twitter and LinkedIn, as well as blogging to keep your audience updated, informed and engaged. And finally, we'll delve into online advertising as well as email marketing to help gain valuable sales and exposure. Slow is the same as stop when it comes to online marketing, so let's get started with online marketing fundamentals.
Q: Where can I learn more about internet marketing?
A: Discover more about this topic by visiting internet marketing on lynda.com.
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Introduction
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Welcome1m 46s
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1. What Is Online Marketing?
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Online marketing defined2m 14s
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2. Building a Foundation
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Defining your target market1m 14s
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Online marketing measurement1m 45s
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3. Planning a Web Site for Online Marketing
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Site map2m 4s
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Site components1m 24s
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Wireframing1m 53s
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Home page best practices1m 40s
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Privacy policy59s
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4. Building or Optimizing a Web Site for Online Marketing
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DIY or hire help?1m 57s
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Web site platforms1m 47s
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Domain names2m 27s
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Mobile sites47s
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5. Content Marketing
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Authority marketing1m 26s
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Article marketing3m 29s
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Social media content2m 51s
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Online PR2m 44s
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Web site and email content1m 13s
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6. Search Engine Marketing
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Paid search2m 25s
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Local search1m 13s
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7. Social Media Marketing
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Blogging and microblogging3m 14s
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Social networking2m 33s
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Video sharing2m 8s
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Social shopping and opinions1m 28s
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Social events2m 7s
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Wikis1m 44s
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Social media strategy3m 26s
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8. Blogging
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To blog or not to blog?1m 1s
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Blogging success4m 46s
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9. Online Advertising
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Search ads1m 27s
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Display ads2m 56s
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Affiliate marketing1m 35s
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Social media advertising1m 25s
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Local advertising1m 19s
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Email advertising2m 2s
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10. Email Marketing
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Collecting email addresses2m 21s
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Email messages3m 35s
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Conclusion
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Goodbye51s
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Video: Welcome