- If you can rise above the noise of all the other headlines…your readers see every day, every hour,…and capture their attention with a compelling phrase…that promises something informative, intelligent,…maybe even entertaining, then the reader is yours.…You've got him.…And you can deliver your message, your story,…to a rapt audience.…Now you have the tools to do that.…But keep in mind…that learning to use these tools takes time.…So give yourself time to play with your headlines.…Many writers spend an inordinate amount of their time…on a single story, I've heard some say up to 50%,…just writing the headline.…
Because they figure, if they don't grab their reader there,…then the rest really doesn't matter.…And don't be afraid to test your headlines,…to learn how to run your own split, or A/B test,…of two or more headlines.…I recommend watching the Testing Your Headlines video…in the course, Writing Marketing Copy.…There are also several online tools…that will analyze your headlines for you…and offer interesting feedback…
How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.
- Construct attention-grabbing headlines.
- List the four Us of great headlines.
- Name three problems that arise from using long headlines.
- Explain how to use active verbs to enhance a headline.
- Identify trends that are helpful in creating fresh headlines.
- Use proper mechanics to craft grammatically correct headlines.
- Compose a subhead to share additional critical details.
- Summarize the benefits of using strong keywords in headlines.