Join Brad Batesole for an in-depth discussion in this video Meerkat and Periscope, part of Marketing Tips Weekly.
- Hi, and welcome to another episode of Weekly Marketing Tips. I'm Brad Batesole, and this week I'd like to talk about two new applications: Meerkat and Periscope. If you've been following social media news lately, especially on Twitter, you may have already encountered Meerkat or Periscope. These two competing applications allow for Twitter users to instantly create a live-stream from their mobile device. You simply set up an account, tap a button, and a link is Tweeted out to your followers.
Anyone who taps this link can then watch live video through your mobile camera. Viewers can also leave comments which show on the screen of the broadcaster, and also appear as replies on Twitter. Meerkat launched on February 27th, but saw rapid growth when it debuted at South by Southwest, a film, interactive and music festival in Austin, Texas. Now, it was just last week that Twitter announced its public release of Periscope. Now, this application was in development for more than a year, and was just recently acquired by Twitter.
Right now, we're at the forefront of a battle for live-streaming dominance. Meerkat has a first-mover advantage, but Twitter's Periscope owns the platform that Meerkat relies on. Twitter can restrict the level of access Meerkat has, at any time, and in fact, they already have. They recently blocked Meerkat's access to some of the features Twitter offers. For instance, Meerkat can no longer show new subscribers which of their followers are also using the video-sharing service. But Meerkat is primed for the fight as they just closed a $14,000,000 funding round.
Now, these two apps show promising opportunities for marketers. There's a chance to get in on the ground floor and leverage live-feeds as a unique way to engage your audience. Let's take a quick look at both applications so we can discuss their differences. I'm going to start by opening up Periscope here on my mobile device, and you can download the application by searching the Apple App Store for Periscope. Both Meerkat and Periscope are currently only available for iPhone. So, the first thing we need to do is Sign In with Twitter, so I'll tap the button here at the bottom.
Now, I'm already logged in to the Twitter App on my iPhone, so I'm quickly logged in to Periscope. Right away we have the option to Follow People on Periscope. We can see who we follow on Twitter that are currently using the App. In this case, I can see here that Justin Seeley is also using Periscope, so I'll go ahead and uncheck these other options, and we'll leave Justin Seeley checked and choose Done in the upper right-hand corner. If you want to receive notifications when people you follow are broadcasting, tap this option here to Enable those Notifications.
You'll get a little prompt on your iPhone at any time, letting you know say, Justin Seeley, is now broadcasting live. Here, on the main page, we have a list of feeds that are happening right now, and if I scroll further down, we can see even more. Here, on the bottom, we can see Recent Broadcasts from our followers. Now, there haven't been any, so there's nothing here. The People icon in the lower right-hand corner takes you to a list of users, both those you know on Twitter, and those who are most popular on Periscope. You can also Search, in the upper left-hand corner, for people.
We could look for Lynda. Here we can see that lynda.com is not on Periscope but there are several people named Lynda. I'll choose, Cancel. And in the upper right-hand corner, that's where you can manage your account, see your Following, your Followers, and adjust any Settings. The center button, here, is how you'll Start a Broadcast, so let's tap that, and we'll need to enable a couple options. We'll need to Enable our Camera, I'll choose OK. We'll need to Enable our Microphone, I'll choose OK as well. We'll need to Enable our Location.
Now, you can Hide your Location before you broadcast. The first thing we need to do is give our feed a name. What are we seeing now? I'm going to type, Brad in the booth at lynda.com. Here, at the bottom, we have some options. You can tap the Triangle icon, which is broadcasting your Location, and if you tap it, it will turn it OFF. If you tap the Padlock, you can do a Private Broadcast to your Followers.
And the Twitter icon, in the bottom right, will Post to Twitter that you're now streaming. From here, you simply choose, Start Broadcast, and you'll be live. If you want, you can double-tap to flip the camera, and just like that, we're live-streaming on Periscope from the booth here at lynda.com. To end the feed, you'll simply slide down from the top of the screen, and choose, Stop Broadcast. If we want, we can choose to Replay it.
We also have the option here to Save To our Camera Roll, and there's a Close icon there, in the upper right-hand corner, which I'll tap. And that is Periscope. So, we'll Close out of this and head over to Meerkat, for a look at that application. Just like we did with Periscope, we need to Log in with Twitter. And Meerkat's going to ask for Access to the Camera and I'll go ahead and choose OK. Now, just like we saw in Periscope, we have a list of what's streaming live right now.
And we also have an opportunity to Start our Feed here at the top. We simply Write What's Happening, by tapping in to the box, give it a title, and choose STREAM, and it's just like we did there on Periscope. Meerkat has a Leaderboard as well. It's this Badge icon in the upper right-hand corner. Here you can see the most popular people on Meerkat, and I'll choose Back. You can also do a search with the Search option, there in the upper right-hand corner, and you can look for people that way as well.
Okay, so I'm going to go back to the Desktop Application and take a look at Twitter to see how the Feed presented itself. So, here on my Twitter page, you can see that this published LIVE on #Periscope: Brad in the booth at lynda.com, and anyone who selected this Link would've been directed to see the Stream. Now, in this case, the Stream is over so they can't watch it anymore, and they're prompted to Get the app. Now, one thing I will point out is that if you're looking for feeds on Twitter, you can do a search for #Periscope or #Meerkat, and that'll bring up a list of people that are currently or recently publishing, and it's a great way to find some new feeds and interact.
If I had to put my energy and effort into a platform, it's a toss-up. Periscope has the clear advantage of being Twitter-owned. They'll never lose access to features. But Meerkat has that lovable, independent vibe. If I had to guess, I think we'll see the two apps gain traction with different audiences. The recent investment in Meerkat tells me they're not going down without a huge fight. As audience data becomes available, marketers can leverage the platform that best matches your goals. For now, explore the opportunity, and test both platforms out for yourself.
Thanks for checkin' in this week. As always, I'd love to hear from you. So, if you have a question you'd like to see answered, send an email to firstname.lastname@example.org or reach me on Twitter, @bradbatesole. You might just see your question featured in a future episode.
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