How do you accurately and interestingly sum up an entire story in just a few words? In this video tutorial, Starshine Roshell explains why it’s important for readers to absorb an entire headline in one quick glance. You’ll learn how to cut a wordy headline down to an efficient one with an editing exercise.
- [Voiceover] "I have only made this letter longer…"because I have not had the time to make it shorter."…That's a quotation from 17th century writer,…philosopher, and mathematician, Blaise Pascal,…saying what every writer learns the hard way,…it's easier to write long than to write short.…So headlines pose a challenge.…How do you accurately and interestingly sum up…an entire story in just a few words?…And it's important that there are only a few words…because long headlines don't just mess with your page design…they're hard on the eyes.…
Potential readers should be able to absorb…an entire headline, and its meaning, in one quick glance…without stumbling over awkward phrasing…and wordy construction.…For that reason, you must keep your headlines…as concise and efficient as possible.…Don't utilize a long word, such as utilize,…when you can use a short one, like use.…And don't use two words when you can say it with one.…Don't say, "If you want to resolve a conflict between…"two people, you really need to listen",…
How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.
- Construct attention-grabbing headlines.
- List the four Us of great headlines.
- Name three problems that arise from using long headlines.
- Explain how to use active verbs to enhance a headline.
- Identify trends that are helpful in creating fresh headlines.
- Use proper mechanics to craft grammatically correct headlines.
- Compose a subhead to share additional critical details.
- Summarize the benefits of using strong keywords in headlines.