From the course: Writing Headlines
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How to use subheads
- [Voiceover] Every so often with complicated articles, you'll find that a single headline just isn't enough to say what you need to say. Maybe there are just too many important elements to the story and leaving any of them out for the sake of a nice, tight headline is really short-changing the reader. Here's where a subhead can really help you out. Subhead is short for subordinate headline. In journalism you may here it called a deck, as well. It appears underneath the primary headline in a smaller type size or a less bold typeface, and it acts as a second place for you to offer up critical information about your story, explaining things just a bit further than your main headline did. Here are some examples. Remember Boredom? Research Shows Smartphone Habits Are Changing How Our Brains Work. Or, Shopping for Stun Guns. 'Damsel in Defense' Replaces Tupperware as Latest Home Party Craze. Think of it like this. The main headline grabs the reader's attention with broad ideas, and the…
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