What’s the purpose of a subhead or deck, and when should your blog post or article have one? In this video tutorial, journalist and writing coach Starshine Roshell shows you how to use subheads to give readers more information, and to divide up long stories, making them more scannable and visually appealing.
- [Voiceover] Every so often with complicated articles,…you'll find that a single headline just isn't enough…to say what you need to say.…Maybe there are just too many important…elements to the story and leaving any of them out…for the sake of a nice, tight headline…is really short-changing the reader.…Here's where a subhead can really help you out.…Subhead is short for subordinate headline.…In journalism you may here it called a deck, as well.…It appears underneath the primary headline…in a smaller type size or a less bold typeface,…and it acts as a second place for you to offer up…critical information about your story,…explaining things just a bit further…than your main headline did.…
Here are some examples.…Remember Boredom?…Research Shows Smartphone Habits Are Changing…How Our Brains Work.…Or, Shopping for Stun Guns.…'Damsel in Defense' Replaces Tupperware…as Latest Home Party Craze.…Think of it like this.…The main headline grabs the reader's attention…with broad ideas,…and the subhead delves deeper into detail…
How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.
- Construct attention-grabbing headlines.
- List the four Us of great headlines.
- Name three problems that arise from using long headlines.
- Explain how to use active verbs to enhance a headline.
- Identify trends that are helpful in creating fresh headlines.
- Use proper mechanics to craft grammatically correct headlines.
- Compose a subhead to share additional critical details.
- Summarize the benefits of using strong keywords in headlines.