From the course: Writing Headlines
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Grab the readers' attention
- [Voiceover] Tell me something. When's the last time you stopped to read a story with a headline that was completely irrelevant to your life? I'm guessing it's been a while. Throughout this course, I'm gonna give you lots of tips for making your headlines more appealing, engaging, and irresistible. But when it comes down to it, there's really only one reason people stop to read a headline: they believe there's something in it for them. It might be something that will help them solve a problem, like How to Tell If You've Been Exposed to Lead. Or it might be something to inform them about an issue they care about: Weekend Roadwork Expected to Cause Carmageddon. It might be to confirm or challenge an assumption they have: Why Hollywood is Still Getting 3D Movies Wrong. Or teach them something valuable: Everything You Need to Know About Tomorrow's Solar Eclipse. It might be tips on getting ahead at work: 17 Bad Habits That Could Cost You a Promotion. Or deep background to make them look…
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