Capitalization in headlines

- [Voiceover] Once you know what your headline…is going to say,…you need to think about what it looks like.…Yep, looks matter.…Take into consideration the rest of your pages…or publication's design.…Are you going for a more formal and traditional look…like the New York Times?…Or a more casual and modern one…like, say, Mashable?…Traditionally, headlines are typed out…in what's called title case.…That means they look like the title of a work of art,…a song title, a book title, a movie title.…In other words, all the major words within the headline,…or title, are capitalized.…

For example,…Thunderstorm Kicks off Film Festival with a Boom.…With title case, small words like a, the, or, if,…but, and, on, in, of, or in this example, off and with,…are not capitalized.…Those words are articles, conjunctions, and prepositions…for you grammar fans keeping score at home.…However, all verbs, even small verbs, are capitalized.…Because, as I mentioned in another video,…verbs are big deal.…

They bring action to the phrase.…They're the engine that drives your headline.…