Join Megan Adams for an in-depth discussion in this video What you should know, part of Managing Email Marketing Lists and Campaigns.
- [Voiceover] This course is for people who are familiar with the basics of email marketing and are comfortable sending out email campaigns. It'll round out your email marketing knowledge while providing actionable tips and techniques to improve your campaigns. From how how to write compelling content to how to test your efforts. If you're new to email marketing you might want to check out the MailChimp Fundamentals course to familiarize yourself with an email marketing platform before you get started.
Author
Megan Adams
Updated
4/19/2018Released
8/12/2016- Choosing an email marketing platform
- Importing contacts into an email lists
- Building web sign-up forms
- Creating welcome emails
- Segmenting lists
- Creating an email campaign
- Writing compelling emails and calls to action
- Minimizing bounce rates
- Conducting A/B testing
- Automating email campaigns
Skill Level Intermediate
Duration
Views
Q: This course was updated on 04/19/2018. What changed?
A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.
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Introduction
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Welcome1m 1s
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1. Get Started
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2. How to Build Your Email List
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Website sign-up forms4m 38s
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Create thank-you pages2m 26s
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How to create welcome emails3m 39s
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List building strategies4m 6s
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3. Manage Your Email List
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List segmentation and groups2m 25s
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4. Create an Email Campaign
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Create your email campaign4m 31s
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5. Write Compelling Emails
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Calls to action3m 44s
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6. Optimize Your Email Campaigns
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Minimize bounce rates3m 31s
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Conduct A/B testing3m 50s
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7. Get the Most Out of Your Campaigns
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Conclusion
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Next steps1m 12s
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Video: What you should know