Spam is something that email marketers need to worry about even if you are having all subscribers double opt-in, keeping your list clean and doing everything else right. The only way to avoid spam filters is to understand what spam is and how the filters work and in this video social media strategist Megan Adams will show you best practices to avoid spam filters in order to keep your email marketing reaching your intended audience.
- [Voiceover] Spam, basically the worst thing ever.…Spam is something that email marketers need to worry about,…even if you have all your subscribers double opted in,…you're keeping your list clean,…and doing everything else right.…The only way to avoid spam filters…is to understand what spam is and how they work.…Only around 79% of permission-based emails,…sent by legitimate email marketers,…reach the subscriber's inbox.…With that number in mind, spam filters use a long list…of criteria when judging the spamminess of an email.…
They'll weigh each factor, add it up,…and assign a spam score.…They'll then decide whether a campaign will pass…through the filter based on that score.…Now every spam filter functions a bit differently,…this means that an email could pass…through spam filter A without issue,…but then get flagged by spam filter B.…Here's what spam filters look at.…Campaign metadata, so spam filters wanna know…that you're acquainted with the person…that's receiving the email.…So some tips are using merge tags…
- Name the five email platforms and describe their different characteristics.
- Analyze the different types of data retrieved from email to create targeted campaigns.
- Use segmentation to offer promotions based on location or behavior patterns.
- Review data collected during A/B testing to maximize engagement.
- Apply effective strategies to create a welcoming, attention-grabbing subject line.
- Explain the difference between hard and soft bounces.
- Integrate social media by adding quick access buttons to emails.
- List the three email components that spam filters inspect.
Skill Level Intermediate
Q: This course was updated on 04/19/2018. What changed?
A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.