Believe it or not, but unhappy customers do represent an influencer marketing opportunity. Ignoring them can become a branding problem, while engaging them can turn a customer challenge into a real marketing opportunity. This video lesson presents case studies as well as the practical steps to take.
- Happy customers make great brand evangelists.…But have you ever thought of the unhappy ones,…as an influencer marketing opportunity?…In this video, we will dive into their importance…and the steps you may take to turn…your customer service challenges…into a marketing opportunities.…In 2009, a singer-songwriter, Dave Carroll,…was flying with United Airlines…from Canada to Nebraska via Chicago.…Upon landing in the layover city,…he heard a passenger behind him scream.…
"My God, they are throwing guitars out there."…Sure enough, his $3500 Taylor guitar was one of them.…Upon arrival to his destination,…he discovered that the guitar's neck was broken off.…Nine months of his back and forth with United,…weren't crowned with success.…So the songwriter wrote a song, United Breaks Guitars.…He also produced a brilliant music video to accompany it…and uploaded it to YouTube.…Within four days of the upload,…Dave's song was viewed by more than 1.5 million people.…
It went viral and the viewer count tripled…in the next three months.…
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- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing