Tools help marketers streamline processes that cannot be efficiently handled “by hand.” In this tutorial we uncover your options as far as tools for influencer identification, research, and comparison. We study influencer databases and influencer networks pointing to examples of each type.
- [Instructor] When it comes to the technology…for influencer discovery research and outreach…it is easy to get overwhelmed.…In this video we will look at our options on tools…to use for influencer identification, research,…comparison, and much more.…Our estimates show that in the past five years alone…over 100 new solutions were launched…and new ones keep emerging regularly.…Some are self-service while others will offer outreach…and activation services for you.…
Some will just assist in influencer discovery,…while others will also track your campaigns…providing analytics data to evaluate their performance.…It can be overwhelming so let me break it down for you.…Broadly speaking, there are two archetypes…of influencer discovery tools out there.…Influencer databases, and opt-in influencer networks.…Let's look at each of these in more detail…with examples and options to consider.…Let's start with influencer databases.…
Just as the name implies, they represent structured sets…of data on publishers of digital content.…
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- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing